R & B International
An Internet and Multimedia company part of the incubator in5 Tech, based in Dubai Internet City.
Specialized in the Fragrance industry, we are developing an innovative mobile application dedicated to the perfume world, enabling consumers to better find the right product through a personalized questionnaire.
Coming soon, stay tuned!
ABOUT
The founders
Demi Rawling
Co-Founder
Growing up around fragrances I developed a stronger connection with them as a teenager, investing a lot of my time researching the industry. In 2018 I decided to start reviewing my own fragrances on YouTube, hoping to connect with other fragrance enthusiasts in the community. Now, 2 years later I have a thriving YouTube channel with over 165,000 loyal subscribers from all over the world. Around one year ago I identified a problem that my followers were having - As the fragrance industry is extremely saturated, many of my viewers seek my personal advice when purchasing a new scent. Unable to reply to each and every request I came up with this application idea to give my viewers advice without having to do so myself.
Pierre-Louis Berrier
Co-Founder
Recently graduated from my Masters degree in International Business at PSB Paris School of Business, I have always dreamt of becoming an entrepreneur. I inherited the passion for fragrances from my father, as he is working in this industry since over 25 years as a Master Distributor of niche brands in the Middle East, based in Dubai. I grew up surrounded by all his perfumes, and naturally, I decided to have my first professional experiences in this field. Indeed, my first job was on the field as a sales promoter in a department store in Dubai, before moving to New York where I completed three internships with national distributors in the Sales & Marketing departments.
